How I design

a person holding a flower bouquet
a person holding a flower bouquet
a person holding a flower bouquet

Designing with purpose, not just pixels.

I design with curiosity and care, always starting with the why behind what people need. I believe good ideas get better when shared, so I lean into collaboration and conversation. My goal is to create thoughtful, intuitive experiences that quietly support people - without getting in their way.

Design doesn’t stop when I log off

I explore emotion and presence through part-time screen acting, and play with visual storytelling on my fashion-focused Instagram (@nura.in.the). I recharge by wandering new neighbourhoods, observing how people live, and savouring the rituals of slow living—like making the perfect cup of coffee.

I’m also a dog lover without a dog (thanks to my landlord), so I happily borrow time with friends’ pups or befriend the nearest fluffy stranger. These everyday joys keep me grounded, curious, and creatively energised.

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Copyright 2025 by Nura Lim

Copyright 2025 by Nura Lim

Copyright 2025 by Nura Lim